By 2014, nearly 1.7 billion people around the globe will use social media on public networks like Google+, Facebook, Twitter, Linkedin, Pinterest, YouTube and over 300 other social networks. Most users (51 percent) will access these platforms via mobile devices like smartphones, tablets or eReaders enabled with web browsers. Successful entrepreneurs and business executives already understand how communication has changed and will continue to change with customers, partners, vendors and employees. This presentation will give an overview of social media strategies and tactics, placed in the overall context of integration with business communication and business data systems. Attendees will leave the presentation with a much clearer vision of social media's role in today's business world and where they can learn even more about how to develop their own path through the social media landscape.
Instructor: Birgit Pauli-Haack, co-founder of Relevanza, Inc., brings more than 17 years of web development and web community expertise to the company. With her other company, Pauli Systems, LC also headquartered in Naples, Florida she has been providing interactive, user-friendly, web-based business applications and server administration services to an array of corporate, nonprofit and private clients, both international and domestic since 2002. In addition to leading her companies , Birgit is an active member of the web community, and provides pro bono technology products and services to local non-profit organizations. She has been a technology leader with the Naples Free-Net since 1998, and is the immediate Past President. She also served on their Board of Directors from 2000 – 2003, and has been their Webmaster and Chair of the Web team since 2002. She is a frequent presenter on Internet topics at conferences worldwide, and has worked on open-source projects in the ColdFusion Community, and for social services agencies.