Hodges University Professor Emeritus Dr. Gene Landrum will be honored by the Collegiate Entrepreneurs Organization (CEO) with the distinguished Lifetime Achievement Award and induct him into their Hall of Fame. Landrum, a noted entrepreneur and author, will join many decorated entrepreneurs in the CEO Hall of Fame including Michael DeLazzer of Redbox, Jeff Hoffman of Priceline.com and Steve Wozniak of Apple Computers. Dr. Landrum is the featured keynote speaker of the 2011 National CEO Conference and will be recognized and awarded the Lifetime Achievement Award during the TCU vs. BYU football game at the new Cowboys Stadium.
A role model and startup specialist, Dr. Landrum teaches graduate-level entrepreneurship and marketing courses at Hodges, has spoken at the US Capitol and appeared on thousands of radio and TV shows. As a businessman Landrum launched five firms with three exceeding $100 million in revenues within three years, the most noted being the Chuck E. Cheese chain of family entertainment. Dr. Landrum was the first President of Chuck E. Cheese, opening the first prototype store on May 17, 1977. He personally did the design, business planning and creative elements for the first 100 stores.
After years of interacting with entrepreneurial wunderkinds he did a doctoral dissertation entitled "Innovation - What makes the great tick." This led to writing 18 books, many that are about psycho-biographical eminence. As keynote speaker, Dr. Landrum hopes to help inspire the next generation of entrepreneurs. Over 60 speakers and 1,100 entrepreneurial minded students from across North America will be in attendance at the conference.